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| Mass media are normally interested in what their audiences are and
the Voice of Russia is no exception. The Voice of Russia’s sociological
service has carried out more than 1000 surveys on the number and composition
of audiences in various regions and countries, and more than 250 of the
surveys were conducted on a fairly large scale. The result of the effort
was a portrait of the listener. The surveys established that the Voice
of Russia’s audiences mostly include people in their socially active years
and of all strata of society, predominantly office workers and students.
The Voice of Russia continues its research into its audiences in different regions. The recent poll, conducted among the English-speaking audience, confirmed that it stays unchanged. The most active of the Voice of Russia listeners in English come from North America. More than 40 percent of our English-speaking listeners live in the United States and Canada. But in North America we have the most number of people who have stayed with us for two decades. The head of the sociological department of the Voice of Russia Valentina Zlobina has this to say on the company’s present-day audience. “The Voice of Russia has 100 million listeners and this number is growing,” Valentina Zlobina says. “To former Soviet republics and the Baltic countries we broadcast round-the-clock in Russian and there we have 9 million listeners. That makes it 109 million people across the globe.” The Voice of Russia Sociological Service is looking for more and new feedback from the listeners. The listener could be made an immediate participant of the programs and his intellectual potential could be used in establishing an effective communication. |